How Drunk Are You? There's an App for That
Posted in: UncategorizedWould you pay $99 to always know exactly how drunk you are?
A startup called Alcohoot is betting that consumers will shell out that kind of money for a device that converts a smartphone into a personal breathalyzer. While similar products are on the market, Alcohoot is hoping to generate some, um, buzz, through a new partnership with liquor giant Pernod Ricard USA, whose brands include Absolut, Jameson and Malibu.
The deal includes co-promotional and sales activities. For instance, Pernod’s “Wise Drinking” smartphone app — which is designed to promote responsible consumption with features like a drink counter — has added a link to Alcohoot’s app. The app works in conjunction with the plug-in device to provide a measurement of a person’s blood-alcohol content, as well as other analytics. Pernod will also distribute Alcohoot devices to its employees in the U.S., Brazil, Canada and Mexico. In another deal, Heineken USA distributed the devices to its employees, who have promoted them to beer distributors.
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