Hasta La Creative!

Despite the rise of smaller craft beer brands, the brewing industry remains top heavy when it comes to ad spending.

Anheuser-Busch InBev and MillerCoors last year shelled out a combined $1 billion on measured media in the U.S, accounting for 75% of the money spent in the beer category, according to Kantar Media. When Corona-marketer Constellation Brands and Heineken USA are included, advertising is even more concentrated, with the top four spenders accounting for 93% of all measured media, or $1.25 billion.

But in recent weeks, a couple of craft brewers have launched TV campaigns that signal a willingness to spend more.

Continue reading at AdAge.com