May
21
Self-Regulatory Body: Widget-Makers Must Also Follow Native-Ad Disclosure Rules
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Third-party publishers of headlines and images at the bottom of news articles that link to “recommended stories” must more clearly label “sponsored content,” the National Advertising Division said Wednesday.
The NAD’s recommendation focused on Taboola, one of several companies that place headlines and images on publishers’ websites — usually below or next to news stories — that link to a combination of advertising and editorial content on that site or other sites. Companies like Taboola get paid when a reader clicks on a link; they share that money with the publisher.
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