Hasta La Creative!

Goodby, Silverstein & Partners, wasting little time filling its lead creative post in New York, has hired former freelancer Paul Caiozzo as its new executive creative director. The role most recently was held by Christian Haas, who co-founded the N.Y. office with Managing Director Nancy Reyes in January 2013 and departed earlier this month.

Mr. Caiozzo arrives at the agency with a portfolio of standout creative work. As a freelancer, he worked directly with brands such as Squarespace, Etsy and Vita Coco. He had also teamed with former Droga5 creative Graham Douglas on Help Remedies’ “Help I Want to Save a Life,” the Cannes Grand Prix-winning product idea that paired bandages with a bone marrow donor kit.

Prior to that, he held full-time stints at TwoFifteenMcCann, where he worked on Help Remedies initiatives such as the “Dream Recorder App” and campaigns for Xbox games such as “Halo” and “Gears of War.” Mr. Caiozzo previously also worked at Crispin Porter & Bogusky on notable campaigns such as Burger King’s “Whopper Freakout,” “Whopper Virgins” and “Flame,” the Whopper-scented body spray.

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