Hasta La Creative!

Online, Mobile
Renault

Extraespace. The first branded app that gives you more space for your tweets. 

30 years ago Renault launched the Espace, the first MPV in the world. Today the MPV market is filled with cars that are very similar to one another, but nobody realizes that the Espace is the most spacious one. 

Our job was to put the Espace back into the conversation in the era of social media and remind people of its advantage over competition. Renault wanted the campaign to involve Twitter, as the social media platform is closest to the Espace target audience in terms of age and interests. We did this by demonstrating, not telling, users about the car’s extra space in a relevant way. 

Extraespace is the first app that expands normal tweets past their limit of 140 characters. All you have to do is to launch it, write a 280-character message and tweet it. The app posts the extended tweet directly to your Twitter profile, along with an advertisement for the Espace. 

The extended tweet demonstrates the product promise in a way that’s relevant to Twitter users and, at the same time, puts the Espace back into the conversation. Extraespace was achieved through a dedicated microsite and is available for Apple and Android.

Advertising Agency:Publicis, Milan, Italy
Creative Directors:Bruno Bertelli, Cristiana Boccassini
Digital Creative Director:Domenico Manno
Art Director:Domenico Manno
Copywriter:Daniele Papa
Interaction Designer:Santi Urso
Motion Designer:Mauro Lucafò
Digital Project Manager:Mauro Ceppi
Account Director:Emanuela Dionisi
Account Supervisor:Benedetta Virga