May
12
Krispy Kreme Taps VML as Global Digital Agency
Posted in: Uncategorized
Krispy Kreme has named digital agency WPP’s VML as global digital agency.
The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.
Krispy Kreme, which did not have a digital agency before, has long spent negligible amounts on measured media. The chain, which has 253 locations in the U.S. and more than 800 total globally, has chosen to forgo traditional paid advertising and focus its marketing efforts on digital engagement and local relationship marketing.
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