Hasta La Creative!

Apparently breakfast is just going to include food from all dayparts now.

As the battle for breakfast heats up this spring, Burger King is launching its Burgers at Breakfast menu. Customers will now be able to get the chain’s Whoppers, burgers, chicken sandwiches, fries and even its new Big King — the latter of which is similar to the McDonald’s Big Mac — during breakfast hours, along with its existing breakfast items such as its Crossan’wich.

The recent wave of attention on breakfast in fast food is thanks to Taco Bell’s massive push into the category in late March. Taco Bell is going directly after McDonald’s — by far the leader in breakfast — in its marketing by using real-life Ronald McDonalds as endorsers and casting the Egg McMuffin and McDonald’s breakfast patrons as sadly out of touch with the times. Taco Bell has largely left Burger King alone in its breakfast onslaught, however.

Continue reading at AdAge.com