Red Robot Helps Crocs Take a New Path


NEW YORK (AdAge.com) — To pierce through the ad clutter and really engage your consumers, offer a service, not an ad. That, in a nutshell, is the logic behind Citiesbyfoot.com, a new travel-guide website unveiled today that provides high-definition video presentations of local shops and restaurants in different cities, devised by entertainment and marketing agency Red Robot for its client, footwear maker Crocs.

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