Apr
28
Ad Review: Caterpillar, Ogilvy Craft Cool B-to-B Spot
Posted in: Uncategorized
This review is not an attempt to get the good folks at Caterpillar and Ogilvy to invite me over for a game of back-hoe Jenga.
But, man, wouldn’t that be cool? Because, let me tell you, playing Jenga with industrial moving equipment looks really cool. Don’t believe me? Pull up Caterpillar’s “Built for It Trial #1: Stack.”
Just as in b-to-c, not all b-to-b products are created equal. The most brilliant ad-agency creatives in the world probably couldn’t make payroll software seem the least bit cool. And, in the wrong hands, earth-moving equipment can be made to seem pretty boring, too.
Post a Comment