Apr
25
Florida’s Natural Starts Review for a New Creative Agency
Posted in: UncategorizedFlorida’s Natural Orange Juice has begun a search for a new creative agency of record.
“We’re looking for a passionate and experienced agency partner that can offer a total integrated solution,” Chris Groom, VP-sales and marketing, said in a statement. Mr. Groom succeeded chief marketing officer Walt Lincer in January.
The incumbent, Atlanta-based 22squared, was invited to participate in the review but declined. Select Resources International is managing the search.
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