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Promo, Direct Marketing, Design
Matkovi? wines

Brand positioning, naming and packaging Challenge: Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matkovi? wines using only marketing tools of a family business? Thinking: Matkovi? wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matkovi? family approaches their business. Solution: Honest wine.

Advertising Agency:Señor, Zagreb, Croatia
Creative Director:Vanja Blumensajn
Art Director:Miro ?avar
Branding consultant:Iva Kaligaric
Copywriter:Vanja Blumensajn
Photographer:Mario Ku?era
Video:Sanja Šiljkovi?