Hasta La Creative!

This was meant to be Apple’s death toll. The hardware giant was widely expected to post its first decline in revenues in 11 years today, as rivals like Samsung expanded and smartphone sales in the U.S. show signs of saturation.

But with its second quarter fiscal earnings, the Cupertino company silenced its critics.

Apple posted revenues of $45.6 billion and a quarterly net profit of $10.2 billion, and set sales records across several emerging markets. Analysts surveyed by Thomson Reuters pegged revenues at $43.54 billion. On January 27th, Apple projected revenue between $42 billion and $44 billion for the quarter, following its pattern of setting a low bar and beating it.

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