Hasta La Creative!

Lipton is looking to a couple of theatric delivery guys to hammer home its “Be More Tea” messaging.

In a campaign breaking Wednesday, Carl and Stu sing and swagger their way through a lunch room distributing Lipton Peach Iced Tea. According to a Lipton document, Carl is “charismatic and outgoing” though “in no way unkempt or messy.” Stu, on the other hand, is his “quieter and more thoughtful” sidekick.

The ad is meant to encourage people to “get out of autopilot,” said Derrick Auyeung, marketing manager of the Pepsi Lipton Tea Partnership. “We want to be more playful and thoughtful.” He explained that the brand is targeting late-stage millennials, or consumers in their mid-20s to mid-30s.

Continue reading at AdAge.com