McDonald’s Tries a Local Touch With Chinese Store Decor
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The Chinese-themed concept restaurant in Guangzhou has a more upscale feel. The intent is that, as China gets more affluent, it feels like an aspirational destination. The design could eventually expand to hundreds of outlets in China, said Azmir Jaafar, VP and chief development officer of McDonald’s China. And it has potential elsewhere, too.
“It could be rolled out in other markets, like India, but with Indian elements in the design,” he said.
Localization is essential for any Western company to succeed in China. Foreign fast-food players haven’t really localized store design in the past, though Starbucks — growing swiftly in China — has taken inspiration from local architecture. (A cafe in Fuzhou, for example, has the style of a local courtyard home.)
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