Apr
18
Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio
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Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.
In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico’s Axe brand.
Lapiz, Leo Burnett’s U.S. Hispanic shop, intrigued the judges with its dramatic “Stains Happen” print and outdoor campaign for P&G’s Gain with Oxi, a stain-removing detergent brand.
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