Apr
16
Why Bud and Jay Z’s ‘Made in America’ is Going to California
Posted in: Uncategorized
Budweiser’s “Made in America” music festival is going bi-coastal, adding Los Angeles as a venue alongside Philadelphia.
The addition of a West Coast city to the annual fest curated by Jay Z marks a significant expansion for the event, which will once again be held for two days on Labor Day weekend. Musical acts — which in the past have included A-listers such as Beyonce — have not been announced yet.
But the brewer is once again cranking up the hype surrounding the event, which typically gets significant ad and marketing support. Jay Z on Wednesday announced this year’s plans at a press conference at Los Angeles City Hall alongside L.A. Mayor Eric Garcetti and Budweiser U.S. brand VP Brian Perkins.
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