Apr
15
How Good Is Your Customer Intelligence?
Posted in: Uncategorized
A marketing message can only work if it reaches its intended target.
It’s almost as bad sending an ad to an inappropriate person (for instance, a minivan ad delivered to a young, single guy or a snow blower ad to a household in Florida) as sending it so many times to the same person that it’s simply a waste of money.
Research estimates that 30% to 40% of digital display ad spending is wasted, delivering to the wrong targets or sending redundant messages. Complete, verified consumer information can improve results dramaticallydoubling click-through rates in many cases.
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