Apr 15

IAB: ad is ‘viewable’ if half of it is seen for one second

Posted in: Uncategorized

The Internet Advertising Bureau UK has released guidelines for “viewable impressions” for online display ads, saying that an ad is “viewable” if half of it appears in the browser for one second.

No related posts.

No Responses to “IAB: ad is ‘viewable’ if half of it is seen for one second”

Post a Comment