Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new spots, Miller High Life appeals to the 99% with its wry #IamRich message, Woodford Reserve bourbon whiskey contemplates modern manhood, IBM unveils another installment of its updated “Smarter Planet” series of single-airing-only mini narratives, MLB has fun with Andrew “Cutch” McCutchen’s trademark look, and AT&T gets everyone singing along to The Beach Boys’ “Wouldn’t It Be Nice,” which Creativity previewed as an Editor’s Pick last Thursday. Both the Miller High Life and Woodford Reserve spots, by the way, debuted during Sunday night’s episode of “Mad Men”; maybe both brands wanted to get in on the “Mad Men” drinking games.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

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