Apr
11
Adobe Promoting Its Marketing Cloud Around ‘Mad Men’ Premiere
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Adobe CMO Ann Lewnes said the company will promote its marketing-cloud offering around the upcoming season premiere of “Mad Men.”
Its “Click, Baby, Click!” spot will run during the premiere episode on AMC this Sunday. The ad will also be featured along with “Mad Men” On Demand content throughout the season.
The night of the premiere Adobe will have Twitter conversations with viewers and companies tweeting about the show, she said. There are also media partnerships that include sponsored content with The Onion, Mashable, Business Insider and homepage takeovers on various websites.
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