Apr
11
ESPN Expects Brazil World Cup to ‘Significantly’ Outpace South Africa
Posted in: Uncategorized
ESPN is seeing significantly higher ad sales for June’s 2014 FIFA World Cup Brazil vs. four years ago, according to Ed Erhardt, ESPN’s president of global customer marketing and sales.
Mr. Erhardt expects ESPN to post “significantly greater” ad sales for the Brazil World Cup from June 12-July 13 than it did for the 2010 FIFA World Cup South Africa.
Despite the protests and violence in Brazil that have made some advertisers jittery about the 2014 World Cup and 2016 Summer Olympics, he said ESPN is writing strong business.
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