Apr
10
BBDO Wins Bud Light Platinum from Translation
Posted in: Uncategorized
Omnicom Group’s BBDO has picked up more business from Anheuser-Busch InBev, winning Bud Light Platinum and other line extensions of the brand from Translation.
The move, which was confirmed today by A-B InBev, comes nearly 10 months after BBDO won the core Bud Light brand from Translation. The switch marks the first big agency change under Jorn Socquet, who was named the brewer’s VP-marketing for the U.S. in January.
Other Bud Light line extensions include Bud Light Lime and a growing line of margarita-inspired flavored malt beverages including Bud Light Lime Lime-A-Rita, Mang-O-Rita and Raz-Ber-Rita.
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