Hasta La Creative!

Something magical happens this time of year for people with celiac disease: It’s called Passover.

An important holiday for the observant, it’s also becoming a great time for anyone to find gluten-free products in special Passover aisles. It’s time marketers took notice.

Celiacs need to avoid certain Passover foods, of course. Most matzo, for example, is made from wheat, which they cannot eat. Regular matzo ball soup doesn’t turn into gluten-free chicken soup by removing the matzo balls after they’ve leached into the broth, and a gefilte fish will be gut-wrenching if made with conventional matzo meal.

Continue reading at AdAge.com