Hasta La Creative!

Cultivator in Denver is proud of its latest label design for Breckenridge Brewery’s Agave Wheat ale. (See the full label here.) According to the release, the design concept is based on Mexico’s Dia de los Muertos, with a wheat stalk used in place of the traditional rose. Skulls don’t get much play in advertising, outside of packaging for rat poison and such, and its use here seems subversive and refreshingly on point. The skull looks pretty happy, too, with his wide smile and wild eyes. Party on, my departed friend! The Day of the Dead is in November, but the brewer probably won’t mind if you pick up a sixer tonight for Cinco de Mayo.

—Posted by David Gianatasio