Kids’ Upfronts: New Apps, Award Shows and the Return of Tom and Jerry
Posted in: Uncategorized
TV networks in the ultracompetitive battle for kids seem to be trying just about anything they can think of heading into this year’s upfront pitches to advertisers, touting old characters like Bugs Bunny, new apps for on-demand viewing and added awards shows they hope will be watched live.
Nickelodeon got the jump on its own upfront event, scheduled for Thursday night in New York, by announcing a robust slate of new shows earlier today. It said it has green-lit a pair of preschooler offerings, including a “Dora the Explorer” spinoff; a trio of cartoons including “Bad Seeds,” about a bird and two jungle imps; and three live-action shows, including “Nicky, Ricky, Dicky & Daw,” about 10-year-old quadruplets.
The network is renewing familiar shows such as “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles” and “The Fairly OddParents.”
Post a Comment