Feb 06

ABYSS: Undie Vending Machine

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Media
ABYSS

This Vending machine was stocked with packets of fresh clean white underpants.It was placed within Adventure World to encourage visitors to the park to ride their newest attraction Abyss, a $12m Rollercoaster dubbed by experts and enthusiasts alike as being Australiaâs most terrifying ride. Along with the’tighty whities’, the undies packets contained a fact sheet outlining all of the key statistics and features relating to the ride.

Advertising Agency:SHED, Perth, Australia
Executive Creative Director:Andrew Tinning
Creative Director Creative Director:Drew Ridley
Art Director:Matt Ridley, Drew Ridley
Copywriter:Matt Ridley, Andrew Tinning
Account Director:Rene Migliore

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