Apr
30
Dockers Goes From Dad to Rad
Posted in: Uncategorized
NEW YORK (AdAge.com) — Dockers, the traditional men's brand, is embracing a decidedly untraditional advertising strategy. The brand appeared in a live commercial during "The Tonight Show With Jay Leno." Then, DraftFCB, San Francisco, the brand's agency of record, took the exposure one step further by using "The Tonight Show" to launch a contest in which consumers will be able to create their own Dockers commercials.
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