Who Does It Better?

A couple of commercials on rotation currently strike me as incredibly similar. In fact, I know people who didn’t even realize (at first) that the commercials were for two completely different products. Enter the AT&T Go Phone spot with Meatloaf and Tiffany and a handful of Comcast spots, including the “Lady Marmalade” ad. Notably I find them similar since each uses singing as the main means of conversing. Personally, I find AT&T’s spot much more interesting to watch as it is more of a mini-musical – including the song being edited to fit the product. As far as Comcast goes, their spots showcase one of the actors singing the song back as part of conversation, in a weird dubbed-over way, that I find, well, creepy. After much debate, I have found that most prefer the Meatloaf spot to Comcast’s. What are your thoughts? Do you find them similar? Maybe not? 

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