McDonald’s U.S. CMO Hire Could Help Mend Franchisee Relations
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McDonald’s decision to recruit an outsider to fill its top U.S. marketing job indicates the chain believes its brand needs some fresh thinking and could give it a clean slate with frustrated franchisees, according to industry executives.
Hiring an outsider as a senior exec is a departure for the Golden Arches. And its latest hire is particularly unusual due to her lack of deep fast food experience.
Deborah Wahl was named senior VP-chief marketing officer for the U.S. on Wednesday — the first female to hold that position at the company. She has spent the majority of her career at automakers including Ford, Toyota, Lexus and Mazda. She was CMO at Chrysler in 2007 and 2008, before joining homebuilder Pulte Group in 2009. At McDonald’s, she’ll report to U.S. Chief Brand and Strategy Officer Kevin Newell.
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