Jan
21
NBC Sports Network Goes Niche to Stay in the Game
Posted in: UncategorizedWithout the benefit of live football, baseball or basketball in its lineup, NBC Sports Network is going niche.
Since being rebranded from Versus, NBCSN has spent the last two years positioning itself as a go-to network for sports that don’t tend to get much airtime elsewhere.
“At NBC Sports Network we are talking to the loyalists,” said NBC Sports Group Chief Marketing Officer John Miller. “Our goal is to first make it a destination for the sports we carry. If we are able to be a destination for one of your favorite sports, the hope is we are able to become a destination for another.”
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