Jan
10
China’s Got Talent, and GroupM Uses Reality Show to Find It
Posted in: Uncategorized
Wendy Suen, national talent director, human resources at GroupM China, said candidates “really cried, they laughed, and they really didn’t sleep — it’s all real!”
Another reality, she said: “Shortage of talent is a perennial problem faced by all the agencies in our industry.”
Education and training are a focus of efforts to address the problem. The WPP School of Marketing and Communications opened in Shanghai in 2011, for example, and Omnicom works with several top Chinese Universities.
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