Missing Out on CES? Check Out Our Floor Tour
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A two-hour tour of the CES show floor will never cover enough ground. Nonetheless many agencies curate these jaunts for clients as a way to relieve marketers of the fear that a solo mission would lose them somewhere within Samsung’s behemoth of a booth, never to be heard from again. These tours are also a good way for agencies to show off their tech savvy.
SapientNitro led roughly 20 clients and partners, including Chrysler, on such a tour. The expedition concentrated on six of the most talked-about exhibitions: LG, Dish Network, Cisco, Sony, Intel and Qualcomm. Demoed products spanned the requisite TVs that are more expensive than your car to a peek at a perhaps too-connected future.
Here are the highlights, followed by an interview with 4A’s Chief Digital Officer Chick Foxgrover on his favorites from the tour.
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