Hasta La Creative!

For all the hype around second screen, streaming video and online TV at the Consumer Electronics Show taking place in Las Vegas this week, TV is still king, according to agency executives at a TV of Tomorrow panel hosted by AOL and Omnicom.

“TV still works; it sells products,” said Richard Guest, president, Tribal Worldwide’s U.S. operations.

While there are some ad dollars shifting from TV to digital, the importance of TV isn’t expected to change, the agency executives said. “People are still watching more than four hours of live TV a day on average,” said Stuart Sproule, president, TBWA’s Digital Arts Network.

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