Hasta La Creative!

AT&T, aiming to get a jump on an anticipated move by T-Mobile, is offering customers of its smaller rival as much as $450 in credits for devices and services for each line they switch.

The amount of the offer, which begins today, depends on the make, model and age of the smartphone, Dallas-based AT&T said in a statement. Bellevue, Washington-based T-Mobile may be planning a similar offer, Wells Fargo & Co. said, as the companies step up efforts to poach each other’s customers.

“The timing of this move is very purposeful,” Jennifer Fritzsche, an analyst with Wells Fargo & Co., wrote in a note today. T-Mobile may announce a plan next week offering $350 in credit to customers that switch, Fritzsche wrote, citing market speculation.

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