Facebook, Walmart to Help Write Rules On Facial Recognition Technology
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Facebook, Walmart, and other companies planning to use facial-recognition scans for security or tailored sales pitches will help write rules for how images and online profiles can be used.
The U.S. Department of Commerce will start meeting with industry and privacy advocates in February to draft a voluntary code of conduct for using facial recognition products, according to a public notice. The draft will ready by June.
“We are very skeptical about stomping on technology in the cradle,” Mallory Duncan, senior vice president of the Washington-based National Retail Federation, said in a phone interview. “It’s not a good idea to develop codes or laws that freeze technology before you have the ability of determining what it’s capable of achieving.”
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