Apr
25
Acura TSX campaign overuses the word Luxury.
Posted in: Uncategorized
Careful kids, you might wear that word out. Now for the press release:
A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle’s sophisticated look and exhilarating performance, thus demonstrating “A New Generation Has Arrived.â€
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