Nov
25
Q&A With Carol Kruse, New Global CMO of Tough Mudder
Posted in: Uncategorized
Tough Mudder plans to name Carol Kruse, the ex-ESPN and Coca-Cola marketer, as its global chief marketing officer, according to co-founder and CEO Will Dean.
As chief marketing officer at ESPN, Ms. Kruse oversaw the “It’s not crazy, its Sports” and “This is SportsCenter” ad campaigns.
Now, she’ll oversee the global marketing for a brand that might not be a traditional sport — but sure is crazy. Touting itself as “Probably the Toughest Event on the Planet,” Tough Mudder asks participants to complete 12-mile long military-style obstacle courses, filled with underground mud tunnels, high walls, icy waters and electrified barriers.
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