Nov
14
Pandora Looks Past the Tracking Cookie By Mining User Data
Posted in: Uncategorized
Pandora wants advertisers to know: No cookies, no problem.
Even if privacy concerns and a shift to mobile devices neuter the web’s “cookie” tracking software, companies like Pandora can still target consumers with the data they get every day when users sign in.
Now Pandora is pitching ad buyers on two audience segments it’s assembled exactly that way, one for Hispanic listeners and another for Spanish speakers in particular.
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