Brands, Start Your Marketing Engines


DETROIT (AdAge.com) — "Speed Racer" is zooming to big screens May 9, and befitting something about, well, speed, the movie is opening earlier than had been planned. And in the pit crew are a host of domestic marketing partners including General Mills, Yokohama Tire, McDonald's, Nintendo, AutoTrader.com, esurance.com and Mattel.

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