Hasta La Creative!

The American Advertising Federation is sounding the ad-tax-deduction alarm again. Clark Rector, exec VP-government affairs for the group, sent out an email this week to organization members saying the House Ways and Means Committee is considering a proposal that would dramatically curb the expensing of advertising costs for tax purposes.

And, he added, “credible sources within the House Ways and Means Committee” have confirmed that the changes “could be even worse than we feared.”

According to Mr. Rector’s sources, the plan under consideration would require 50% of all advertising costs to be amortized over 10 years, and the remaining 50% deducted in the first year of the amortization schedule.

Continue reading at AdAge.com