Hasta La Creative!

i.TV said today that it’s acquiring GetGlue, the social TV pioneer whose app lets TV viewers “check in” to shows they’re watching. The buyer is known for its namesake TV-guide app among and, in the business-to-business space, for powering second-screen products for brands including AOL, Entertainment Weekly and Nintendo.

The terms of the deal are not being released — and both companies are privately held, so they won’t have to report them anywhere — but late last night i.TV founder-CEO Brad Pelo told me that “the GetGlue investors are coming along as part of the deal,” meaning they will now acquire equity in i.TV.

The scuttlebutt in the tech community for much of the year has been that GetGlue’s investors — which include Union Square Ventures, Time Warner Investments and Rho Capital Partners — were impatient and looking for a new exit in the wake of the January collapse of a deal that would have seen GetGlue being acquired by social-TV check-in competitor Viggle. That deal, which hinged on Viggle securing financing that ultimately didn’t come through, would have meant a $25 million payout to GetGlue, plus 48.3 million shares of Viggle stock (the company is publicly traded), which were worth roughly $50 million at the time.

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