Why You Need a Curated, Authentic, Real-Time Mobile Approach to Your Disruption Strategy


"What we need to do," Jeff Bezos recently told ABC News, "is always lean into the future."

That's pretty good advice, particularly the part about "the future," because if you just lean in, à la Sheryl Sandberg, or just lean forward, à la MSNBC, without making sure it's toward or into something specific, like the future, you stand the risk of making people feel crowded — if, you know, there are people right there, which there often are, particularly if you work in an open-format office or a co-working space. And then those people will be, like, "Whoa, step back, close-talker!"

Likewise, if you lean backward, you obviously run the risk of falling on your butt, and if you lean sideways, people might think you have bad posture, or that one of your legs is a little shorter than the other, which is actually pretty common, and you can get special orthopedic shoes to compensate for that sort of thing, so it's not necessarily a big deal — but I digress.

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