Hasta La Creative!

Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.

Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.

In addition to expanding their viewership to Amazon’s audience and opening up a pay-per-video revenue stream, producers would receive branded pages on Amazon that would promote their videos, similar to a show page on Hulu or a channel on YouTube.

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