Oct
01
What Going Private Means for Marketing at Dell
Posted in: Uncategorized
Since its inception in 1984, Dell has been building a database rich with customer information. The company claims it has more customer data than most others because it sells direct to its small business clients. After decades as a public company, Dell is about to go private, giving it an opportunity to devise a longer-term strategy and experiment away from investor scrutiny.
Allison Dew, VP of Marketing at Dell, spoke with Ad Age last week about how becoming a non-public company might affect marketing plans and its popular @DellCares social outreach program.
AdAge: Dell is going private. How does that affect your role and the company’s marketing strategy?
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