Hasta La Creative!

The audiophile community has debated the merits and weaknesses of vinyl recordings vs. digital since the first commercial CD players rolled out in the early ’80s. Regardless, at the cash register, digital has clearly been the winner since then. But a funny thing has been happening — and brands are taking notice.

Through June, 2.9 million vinyl records were sold in the U.S. this year, a 33.5% jump from a year earlier, according to Nielsen SoundScan. Vinyl sales jumped nearly 30% in 2012, per data from the Recording Industry Association of America, and have been on a steady upward trajectory since 2006.

The growth has prompted retailers and marketers like Whole Foods and Anheuser-Busch to align themselves with the growing niche.

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