Taco Bell, Sony Partner for PlayStation 4 Giveaway Blitz
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At least one of Taco Bell’s biggest marketing pushes of the year won’t be for one of its Doritos Locos Tacos — it will be for Sony’s Playstation 4, just as the game-console battle heats up.
The chain is partnering with Sony Computer Entertainment for a six-week promotion, “Play the future first,” for the upcoming PlayStation 4 console that will be available Nov. 15. The campaign launches Sept. 26 and will run through Nov. 10. Created by Interpublic’s Deutsch, it will include TV, radio, digital, social and in-store marketing. The PlayStation 4 will retail for around $399.
“We strive to give our customers extraordinary opportunities that generate excitement, and one of the ways we do this is through innovative and complimentary partnerships,” said Chris Brandt, CMO at Taco Bell. “Our fans love gaming and with brands like Sony PlayStation, whose fans enjoy Taco Bell, we can help them Live Ms — and play ms — through great food and unique experiences.”
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