Hasta La Creative!

Marketers are spending more than twice as much on mobile this year than in 2011 as they work to close the gap between how much of their budgets is allocated to mobile and how much media is consumed on such devices, according to a new Interactive Advertising Bureau survey.

Among the 300 U.S. organizations surveyed, IAB estimated the average mobile ad budget was $242,750 in 2013, more than double the budget two years ago.

“It’s a very nice confirmation that the mobile landscape has changed for the better in the eyes of marketers,” Joe Laszlo, the IAB’s senior director for its Mobile Marketing Center of Excellence. “The obstacles are less threatening than they were two years ago.”

Continue reading at AdAge.com