Hasta La Creative!

Google was recently awarded a patent enabling the search giant to sell advertising on Google Glass. The rates would be set according to the number and intensity of ad views in the virtual reality-like world Glass has created, and Google would measure levels of engagement through the device’s ability to detect pupil dilation. Bigger pupils = stronger interest.

Imagine the future “Gaze-fraud” industry! Firms would ensure that the looks our ads get are real and not augmented by crafty ad-fraudsters secretly shining penlights in users’ eyes. Apparently, “pay-per-gaze” will revolutionize the advertising world.

Seriously, marketers — can’t we do better than this?

Continue reading at AdAge.com