Hasta La Creative!

Despite a pullout from the process by a key ad industry player, the Worldwide Web Consortium’s Do Not Track show will go on, at least for the time being. The W3C’s Tracking Protection Working Group has named two new co-chairs, replacing Peter Swire who left recently to join the Obama administration.

The notable pullout of Digital Advertising Alliance Managing Director Lou Mastria looked like the final nail in the W3C’s do-not-track coffin. But while DAA is out, its member organizations — a who’s who of ad industry trade associations including the Interactive Advertising Bureau and the Direct Marketing Association — are still in, though not exactly in spirit.

The W3C on Sept. 18 announced two new co-chairs to head up the DNT standards process, a now two-year-long slog intended to define a browser-based do-not-track standard. The new chairs are Justin Brookman, director of the Center for Democracy and Technology’s Project on Consumer Privacy, and Carl Cargill, standards principal at Adobe Systems. The two will work alongside existing co-chair Matthias Schunter, chief technologist and principal investigator at Intel Corp.

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