Hasta La Creative!

Facebook has apologized after photos of a Canadian girl who hanged herself in April were used yesterday in two variations of an ad for a dating site that appeared on Facebook, both with the headline "Find Love in Canada!"

Even more horrifyingly, the girl in question, Rehtaeh Parsons, who was 17 when she died (her suicide attempt led to a coma, and ultimately the decision by her family to remove her from life support on April 7), had been the subject of cyberbullying — including on Facebook — after a photo of her alleged rape by four boys was shared online.

The Toronto Star has published a statement from Facebook that reads, "This is an extremely unfortunate example of an advertiser scraping an image from the Internet and using it in their ad campaign." The Star notes that Facebook, which removed the ad for ionechat.com, says the company has been permanently banned. The Facebook statement to the Star also includes this line: "We apologize for any harm this has caused."

Continue reading at AdAge.com